Metricool vs Publer: free plans compared (2026)
Short version: Metricool if you want analytics with your scheduler: 1 brand, 20 scheduled posts a month, 30 days of analytics and 5 competitor profiles, but no LinkedIn or X on Free. Publer if you need LinkedIn: 3 social accounts with 10 scheduled posts each at a time and 25 drafts, but no X and only 24 hours of post history.
| Tool | What you get | Limits | Card required | The catch | Source |
|---|---|---|---|---|---|
| Metricool | Schedule up to 20 posts a month for one brand, analyze 5 competitors and see 30 days of analytics, with the AI assistant. | 1 brand; 20 scheduled posts a month; 5 competitor profiles; 30 days of analytics; no LinkedIn or X | Vendor doesn't say | LinkedIn and X can't be connected on Free, and analytics history stops at 30 days. | metricool.com/pricing checked 2026-11-02 |
| Publer | Schedule posts to 3 social accounts, with up to 10 scheduled posts per account at a time, 25 saved drafts, the Linkie link-in-bio page and free trials of most paid features. | 1 user; 3 social accounts (not X); 10 scheduled posts per account; 25 saved drafts; 24-hour post history | Vendor doesn't say | You cannot connect X (Twitter) on Free, and published posts are kept for only 24 hours. | publer.com/plans checked 2026-11-02 |
Every row is taken from the vendor's official pricing page, checked 2026-11-02. "Vendor doesn't say" means the official page does not mention it. Plans change, so confirm on the vendor's site.
Pick this if
Pros and cons
Con: 20 posts a month in total; LinkedIn and X need a paid plan (Starter from $20 a month billed yearly, $25 billed monthly)
Con: No X on Free; analytics and unlimited scheduling are paid; post history kept 24 hours
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Disclosure: Metricool may pay us a commission if you sign up or upgrade through our link. It costs you nothing extra.
Disclosure: Publer may pay us a commission if you sign up or upgrade through our link. It costs you nothing extra.
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FAQ
Is Metricool or Publer better for free?
Metricool for analytics: 30 days of analytics and 5 competitor profiles for 1 brand. Publer for LinkedIn and more posts: 10 scheduled posts per account at a time across 3 accounts (both checked 2026-11-02).
Which one connects LinkedIn on the free plan?
Publer. Metricool's Free plan covers all of a brand's networks except LinkedIn and Twitter.
Does either support X (Twitter) for free?
No. Metricool sells X as a paid add-on, and Publer supports X only on paid plans.
Do they need a credit card?
Neither pricing page says either way for the Free plan.