Kit vs MailerLite: free plans compared (2026)
Short version: Kit for list size (up to 10,000 subscribers with unlimited landing pages, forms and broadcasts, and no card per its pricing page). MailerLite for automations and a site on Free (3 active automations, 1 website, 1 landing page and 2 seats), but only 250 subscribers and 2,500 emails a month.
| Tool | What you get | Limits | Card required | The catch | Source |
|---|---|---|---|---|---|
| Kit (ConvertKit) | Up to 10,000 subscribers, unlimited landing pages, forms and broadcasts. | Limited automations | No (stated by vendor) | Visual automations, email sequences and removing Kit branding are listed under the paid Creator plan, not Free. | kit.com/pricing checked 2026-10-26 |
| MailerLite | Up to 250 subscribers, 2,500 monthly emails and 2 user seats, with campaigns, automations, a website, a landing page and signup forms. | 250 subscribers; 2,500 emails/month; 2 user seats; 3 active automations; 1 website and 1 landing page | Vendor doesn't say | The free plan covers only 250 subscribers, 3 active automations, 1 website and 1 landing page, and sending through the API or MCP server needs a paid plan. | mailerlite.com/pricing checked 2026-10-26 |
Every row is taken from the vendor's official pricing page, checked 2026-10-26. "Vendor doesn't say" means the official page does not mention it. Plans change, so confirm on the vendor's site.
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Pros and cons
Con: Visual automations, sequences and removing Kit branding are paid (Creator plan)
Con: 250 subscribers and 2,500 emails a month; no API or MCP sending on Free
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Disclosure: Kit pays us 50% of your first 12 months if you upgrade through our link. It costs you nothing extra.
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FAQ
Which free plan allows more subscribers?
Kit, by a wide margin: up to 10,000 subscribers on its free plan, against 250 on MailerLite's (both checked 2026-10-26).
Which has automations on the free plan?
MailerLite: its free plan includes automations (3 active). On Kit, visual automations and email sequences are listed under the paid Creator plan.
Can I build a website or landing page for free?
Both: Kit includes unlimited landing pages, and MailerLite includes 1 website and 1 landing page.
Do they need a credit card?
Kit's pricing page says no card is needed. MailerLite's pricing page does not say either way.