Best free social media schedulers
Every scheduler below has a free plan that publishes posts for you at a set time, but the limits work differently. Metricool caps posts per month (20) for one brand. Buffer and Publer cap how many posts can wait in the queue per channel (10), and a slot frees up once a post goes out. Zoho Social gives one brand with 6 channels after a 15-day trial. Our pick is Metricool, for its monthly calendar, analytics and competitor tracking on Free, with one real limit: you cannot connect LinkedIn or X on its free plan.
4 listings · facts checked on official pages, latest 2026-11-02. Plans change; confirm on the vendor's site.
| Plan | Free scheduling limit | Networks |
|---|---|---|
| Metricool | 20 posts a month, 1 brand | Not LinkedIn or X |
| Buffer | 10 queued posts per channel, 3 channels | X, LinkedIn and more |
| Publer | 10 queued posts per account, 3 accounts | Not X |
| Zoho Social | 1 brand, 6 channels | X and LinkedIn included |
Our pick first, then the queue-based schedulers, then Zoho Social for X and LinkedIn on Free. Buttons marked "affiliate link" may earn us a commission at no cost to you; they never change the order. See the affiliate disclosure.
Checked on the official pricing pages, 2026-11-02
Metricool Free: $0/month: manage 1 brand, all of its social networks except LinkedIn and Twitter, schedule up to 20 posts per month, analyze 5 competitor profiles, 30 days of analytics, the AI social media assistant and Metricool MCP. Starter is from €16/month for up to 10 brands. Source: metricool.com/pricing/, checked 2026-11-02.
Buffer Free: Free forever: 10 scheduled posts per channel (a slot refills when a post is published), 100 ideas, 1 user, AI Assistant, 30 days of insights and community replies. The FAQ says the Free plan has a three-channel limit. Essentials is $5 per channel a month billed yearly. Source: buffer.com/pricing, checked 2026-11-02.
Publer Free: Free forever: 1 user, 1 workspace, 3 social accounts (except X), 10 scheduled posts per account, 25 saved drafts and 24-hour post history. Pinterest accounts need at least 100 followers or a claimed website on Free. Source: publer.com/plans, checked 2026-11-02.
Zoho Social Free: 1 brand with 6 channels (an X profile, an Instagram profile, a Facebook Page, a LinkedIn company page, a LinkedIn profile and a Google Business Profile), 1 team member and 5 AI credits. The FAQ says sign-up starts a 15-day trial with no credit card, then the account moves to a forever free plan with limited features. Source: www.zoho.com/social/pricing.html, checked 2026-11-02.
01MetricoolSocial
From the official page · checked Nov 2, 2026
Pick this if: You run one brand on Instagram, TikTok, Facebook or YouTube and want a planner, 30 days of analytics and 5 competitor profiles on Free.
Our pick.
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Disclosure: Metricool may pay us a commission if you sign up or upgrade through our link. It costs you nothing extra.
02BufferSocial
From the official page · checked Nov 2, 2026
Pick this if: You want X or LinkedIn on a free plan with a simple queue, AI Assistant and community replies across 3 channels.
03PublerSocial
From the official page · checked Nov 2, 2026
Pick this if: You post to Facebook, Instagram, TikTok or LinkedIn and want 25 saved drafts and a link-in-bio page; X needs a paid plan.
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Disclosure: Publer may pay us a commission if you sign up or upgrade through our link. It costs you nothing extra.
04Zoho SocialSocial
From the official page · checked Nov 2, 2026
Pick this if: You need X, LinkedIn, Instagram, a Facebook Page and a Google Business Profile for one brand, and can wait out a 15-day trial first.
Questions
What is the best free social media scheduler?
For one brand on Instagram, TikTok, Facebook or YouTube, Metricool: 20 scheduled posts a month plus analytics and competitor tracking (checked 2026-11-02). If you need X or LinkedIn on Free, Buffer or Zoho Social.
Which free scheduler supports X (Twitter)?
Buffer and Zoho Social connect X on their free plans. Metricool excludes LinkedIn and Twitter on Free, and Publer supports X only on paid plans.
Is Metricool free?
Yes. The Metricool pricing page lists a Free plan at $0/month for 1 brand, with up to 20 scheduled posts a month, 5 competitor profiles and 30 days of analytics.
Do free schedulers need a credit card?
Zoho Social says no card is needed for its trial, after which you move to the free plan. Metricool, Buffer and Publer do not say either way on their pricing pages.