Metricool free plan: what you get in 2026
Metricool is a social media planner with analytics. Its Free plan is free forever: 1 brand, up to 20 scheduled posts a month, 30 days of analytics and 5 competitor profiles. The catch is that Free does not connect LinkedIn or X (Twitter), and 20 posts a month is a total for the brand, not per network. Here is what the free plan includes, checked on Metricool's pricing page, and free schedulers to use if you need LinkedIn or X.
4 listings · facts checked on official pages, latest 2026-11-02. Plans change; confirm on the vendor's site.
Metricool first, then free schedulers that connect LinkedIn or X. Buttons marked "affiliate link" may earn us a commission at no cost to you; they never change the order. See the affiliate disclosure.
Checked on the official pricing pages, 2026-11-02
Metricool Free: $0/month: 1 brand, all of its social networks except LinkedIn and Twitter, up to 20 scheduled posts per month, 5 competitor profiles, 30 days of analytics, the AI social media assistant and Metricool MCP. The FAQ says you can use Metricool for free, forever. Source: metricool.com/pricing/, checked 2026-11-02.
Metricool brands: The FAQ says a brand represents a business, brand or customer, with 1 profile for each social network or ad platform. Each Google Business Profile location needs its own brand. Source: metricool.com/pricing/, checked 2026-11-02.
Metricool paid plans: Starter is from $20 a month billed yearly ($25 billed monthly) and adds up to 10 brands and unlimited posts. X (Twitter) is a paid add-on. If you cancel a paid plan, the account goes back to Free at the end of the billing cycle. Source: metricool.com/pricing/, checked 2026-11-02.
01MetricoolSocial
From the official page · checked Nov 2, 2026
Pick this if: You run one brand on Instagram, Facebook, TikTok, YouTube, Pinterest or Threads and want a planner with analytics and competitor tracking on Free.
Our pick.
Try Metricoolaffiliate link
Disclosure: Metricool may pay us a commission if you sign up or upgrade through our link. It costs you nothing extra.
02BufferSocial
From the official page · checked Nov 2, 2026
Pick this if: You need X or LinkedIn on a free plan, with 10 queued posts per channel across 3 channels.
03PublerSocial
From the official page · checked Nov 2, 2026
Pick this if: You need LinkedIn on Free and want 25 saved drafts across 3 accounts; X is paid.
Try Publeraffiliate link
Disclosure: Publer may pay us a commission if you sign up or upgrade through our link. It costs you nothing extra.
04Zoho SocialSocial
From the official page · checked Nov 2, 2026
Pick this if: You need X, LinkedIn and a Google Business Profile for one brand and can wait out a 15-day trial first.
Questions
Is Metricool free?
Yes. The pricing page lists a Free plan at $0/month for 1 brand, and the FAQ says you can use Metricool for free, forever (checked 2026-11-02).
How many posts can I schedule on Metricool for free?
Up to 20 scheduled posts a month for the brand.
Does Metricool Free support LinkedIn and X?
No. The Free plan covers all of a brand's networks except LinkedIn and Twitter. Buffer and Zoho Social connect both on their free plans.
How long does Metricool keep analytics on Free?
30 days of analytics, plus 5 competitor profiles.
Does Metricool need a credit card for the free plan?
The pricing page does not say either way.