Free social media schedulers for small business
A small business usually needs a Facebook Page, Instagram and one more channel such as LinkedIn, TikTok or a Google Business Profile, run by one person. All four schedulers below do that for $0, but each free plan leaves something out. Our pick is Publer: 3 accounts including LinkedIn, 10 queued posts per account and 25 saved drafts, so you can plan a week ahead. It does not connect X on Free.
4 listings · facts checked on official pages, latest 2026-11-02. Plans change; confirm on the vendor's site.
| Plan | Free scheduling limit | Networks |
|---|---|---|
| Publer | 3 accounts, 10 queued posts each | Not X |
| Metricool | 1 brand, 20 posts a month | Not LinkedIn or X |
| Buffer | 3 channels, 10 queued posts each | X and LinkedIn included |
| Zoho Social | 1 brand, 6 channels | X, LinkedIn and Google Business Profile |
Our pick first, then Metricool for analytics, then the free plans that connect X. Buttons marked "affiliate link" may earn us a commission at no cost to you; they never change the order. See the affiliate disclosure.
Checked on the official pricing pages, 2026-11-02
Publer Free: Free forever: 1 user, 1 workspace, 3 social accounts (except X), 10 scheduled posts per account, 25 saved drafts, 24-hour post history and free trials on paid features. Source: publer.com/plans, checked 2026-11-02.
Metricool Free: $0/month: 1 brand, all of its social networks except LinkedIn and Twitter, up to 20 scheduled posts per month, 5 competitor profiles and 30 days of analytics. Each Google Business Profile location needs its own brand. Source: metricool.com/pricing/, checked 2026-11-02.
Buffer Free: Free forever: 10 scheduled posts per channel, 100 ideas, 1 user, AI Assistant, insights with a 30-day history and community inbox. The FAQ mentions a three-channel limit on Free. Source: buffer.com/pricing, checked 2026-11-02.
Zoho Social Free: 1 brand with 6 channels (an X profile, an Instagram profile, a Facebook Page, a LinkedIn company page, a LinkedIn profile and a Google Business Profile), 1 team member and 5 AI credits, after a 15-day trial with no credit card. Source: www.zoho.com/social/pricing.html, checked 2026-11-02.
01PublerSocial
From the official page · checked Nov 2, 2026
Pick this if: You post to a Facebook Page, Instagram, TikTok or LinkedIn and want to batch a week of posts and drafts in one sitting.
Our pick.
Try Publeraffiliate link
Disclosure: Publer may pay us a commission if you sign up or upgrade through our link. It costs you nothing extra.
02MetricoolSocial
From the official page · checked Nov 2, 2026
Pick this if: You want to see what works: 30 days of analytics and 5 competitor profiles (local competitors, for example) for one brand.
Try Metricoolaffiliate link
Disclosure: Metricool may pay us a commission if you sign up or upgrade through our link. It costs you nothing extra.
03BufferSocial
From the official page · checked Nov 2, 2026
Pick this if: You need X or LinkedIn and want the simplest queue, plus replies to comments in one inbox.
04Zoho SocialSocial
From the official page · checked Nov 2, 2026
Pick this if: You want a Google Business Profile, a Facebook Page, Instagram, LinkedIn and X under one brand.
Questions
What is the best free social media scheduler for a small business?
Publer if you post to Facebook, Instagram and LinkedIn: 3 accounts and 10 queued posts each. Zoho Social if you also need X and a Google Business Profile (checked 2026-11-02).
Can a small business schedule Google Business Profile posts for free?
Zoho Social includes a Google Business Profile channel on its free plan. Metricool supports one profile per network for a brand, with one brand per location.
Can more than one person use a free scheduler?
The free plans here are for 1 user or 1 team member. Team seats are paid.
Do these need a credit card?
Zoho Social says its trial needs no card. Publer, Metricool and Buffer do not say either way on their pricing pages.